ABOUT

ANNA WHALLEY | FOUNDER AND DIRECTOR

Anna is a fractional merchandising leader and advisor with over 20 years' experience across high street, luxury, e-commerce and wholesale.

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She works with retail and product businesses to bring clarity, structure and direction to merchandising and trading, driving stronger commercial performance and sustainable growth.

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Having built her career within leading retail brands including Matalan, Jaeger and PrettyLittleThing, Anna brings a deep understanding of how to translate strategy into execution. Her work focuses on strengthening planning, improving stock and margin performance, and building team capability as businesses scale.

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Clients typically engage Anna when performance lacks clarity, strategy isn't translating into action, or they are navigating growth, change or transformation. She works collaboratively and with integrity, acting as a trusted sounding board while delivering practical, commercially focused outcomes.

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Working in a flexible, fractional capacity, Anna partners with founders and leadership teams to provide oversight, structure and hands-on support. Her approach is pragmatic and collaborative, ensuring strategy is embedded and results are delivered while maintaining momentum in day-to-day operations.

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Alongside her consultancy, Anna co-founded The Merchandising School with fellow consultant Sarah Johnson, delivering practical, high-quality training to help retail businesses build merchandising capability and scale with confidence.

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Known for bringing clarity and focus at pace, Anna helps businesses make better decisions, improve performance and move forward with confidence.