SERVICES
Strengthening Merchandising Teams for Sustainable Growth
We partner with retail leaders to deliver practical, results-driven solutions—strengthening and building dynamic merchandising teams, while improving planning, trading, and processes that support long-term success. With a clear and straightforward approach, we identify key opportunities that optimise stock, enhance cash flow, and drive profitable, sustainable growth.
Our expertise spans fashion, apparel, and accessories, with broad multi-channel experience across high street and luxury retail, e-commerce, and more. We work flexibly across B2C, B2B, and D2C models. We offer fractional and flexible services, adapting to each client’s unique needs and goals.
Whether you're an independent retailer or an established brand looking to scale, strengthen your team, or unlock new growth, we work closely with you to solve core merchandising challenges. From strategic planning to hands-on support alongside BAU, we bring clarity, structure, and momentum.
Schedule a consultation today to explore how Anna Whalley Consulting can support your business and deliver measurable results.

MERCHANDISING LEADERSHIP & TEAM STRENGTHENING
We help businesses build strong, effective merchandising teams—whether you're growing fast, navigating change, or simply need more leadership capacity. From interim or fractional leadership to hands-on support with structure, team setup, and capability development, we give teams the clarity and confidence to deliver results.
Our focus is always practical. We work closely with founders, functional leads, and in-house merch teams to strengthen how decisions are made, how people work together, and ensure the team is set up to support sustainable growth.

PROCESS & PLANNING IMPROVEMENT
From embedding better tools to improving reporting and planning processes, we streamline merchandising operations to improve clarity, speed, and decision-making. We help businesses build stronger plans and make smarter in-season calls—reducing complexity and improving how teams work.
Whether you're refining your forecasting approach, improving visibility of risk, or strengthening how performance is reviewed, we help cut through the noise to reveal what’s really driving results. With clearer insight and sharper execution, your team will have the confidence to act quickly and support profitable growth.

PROJECT DELIVERY SUPPORT
When you're introducing change or delivering something new, we provide hands-on support to keep momentum high and day-to-day operations on track. From shaping project plans to working side-by-side with your teams, we bridge the gap between strategy and execution—helping you get things done without losing focus on BAU.
Whether you need extra capacity, specialist support, or someone to lead delivery, we work flexibly to fit your structure and keep progress moving smoothly.
